Senior Executive, Marketing (BU3)

Job Purpose

Collaborative in formulating new product offerings – consumer perspective, product brief, product design and achieving the key performance indicators (KPIs) for Market Planning ad Development and sales target for townships within SDPB

Job Responsibilities

Business (30%)

• To support Head, Sales & Marketing to imitate, develop and implement marketing strategies
• To assist Head, Sales & Marketing to manage and monitor the readiness of the product to be launched
• To assist Head, Sales & Marketing – operations of Business Units in developing and planning of sales campaign and to evaluate the effectiveness of each sales activity

Operations (60%)

• To update the competitor’s activities and launches for reference in determining market driven product s and pricing
• Compiling documents i.e. costing, land listing, per comp plan, land and land related cost, common sot and product info for pricing paper purposes
• To develop competitive pricing strategies and pricing slides presentation for various products for launch to be tabled in the Property Development Community Meeting
• Compiling all final pricing details for new products to APDL Team for AP submission and product information to A&P and Sales Admin for the preparation of A&P materials and SPA respectively
• Preparation of Product Brief to Product Development Department

Job Responsibilities (Con't)

• Preparing PDC presentation slide for product design approval on Marketing Input
• Attending Product and CCM engagement meeting with internal and external consultants and to provide relevant input to formulate development of new market driven products
• To appoint Model Maker. To liaise with consultants and model maker ensuring the accuracy of construction and presentable of scale model of every project
• To review SPA Drawings together with Head of Marketing and Sales – Township
• To review car park allocation for high rise development
• To review By Laws Agreement (if any)
• Assisting in preparing launch schedule and sales forecast for Financial Year
• Coordinate with Township to setup the Marketing Cost & Selling Expenses into the BPC system and to review the final figure

Stakeholder Management (10%)

• To maximize company resources to meet stakeholders expectation such as profitability, people (sustainability) and environment

Job Responsibilities (Con't)

Job Responsibilities (Con't)

Impact / Accountability

Education/Professional Qualification

Bachelor’s degree of Marketing

Professional Experience

Minimum 3 years relevant working experience in property development

Competencies

Risk Management

Governance, Risk and Integrity:

Understand, at minimal:

• The Group and BU/OU/Support Department governance structure and process;
• BU/OU/Support Department operating parameters;
• Laws, rules and regulations impacting BU/OU/Support Department area of operations;
• The Group’s principles and requirements of the Group's Code of Business Conduct ("COBC"), Group Policies and Authorities (“GPA”) and related policies and procedures.
• The basic application of risk management in the BU/OU/Support Department area of operations;

        [the above is collectively known as “requirements”]

Drive, lead and/or assist in:

• Maintaining compliance to the requirements.
• Guiding others, where required.
• Raise concerns and seek guidance when in doubt.